Custom E-Commerce Platform for a Fashion Brand

Built a high-performance e-commerce platform achieving 2x conversion rate improvement.

Client

Premium Fashion Brand

Industry

E-Commerce & Retail

Service

Software & Platform Development

The Challenge

The client's existing Shopify store couldn't support their growth ambitions — they needed a custom platform with a headless architecture, personalized shopping experiences, multi-currency support, and seamless integration with their warehouse management system.

Our Solution

Inola built a headless e-commerce platform with Next.js for the storefront, a custom API layer with Node.js, and integration with Stripe for payments and the client's WMS. AI-powered product recommendations and personalized search increased engagement and conversions.

Technologies Used

Next.jsNode.jsTypeScriptPostgreSQLRedisStripeAlgoliaAWSDocker

Results

2x improvement in conversion rate

Sub-2-second page load times across all pages

45% increase in average order value via AI recommendations

Seamless WMS integration reducing fulfillment errors by 60%

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